Eurozone exchange rates change Britons' travel habits
Many British holidaymakers are shunning traditional European destinations because of current exchange rates, according to one travel firm.
Thomas Cook stated that the pound's weakness against the euro has prompted some consumers to opt for countries that are not in the single currency.
Speaking to the Sun, chief executive Manny Fontenla-Novoa said that Turkey was proving to be especially popular.
He added that countries in north Africa such as Morocco were also attracting an increased number of visitors this year.
By contrast, the number of bookings to Spain was said to have been similar to that in 2007.
Mr Fontela-Novoa commented: "If the pound stays where it is against the euro, once we get into last-minute bookings it will be a big factor."
However, he insisted that financial pressures would not force people to cut back on their annual summer holiday and they would rather sacrifice luxuries such as eating out and buying new clothes instead.
This comes shortly after the World Travel and Tourism Council stated that ongoing economic problems across the world were not severely impacting upon international tourism.
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