Turkey attracts British holidaymakers
A growing number of British holidaymakers are choosing to head to non-eurozone countries such as Turkey, according to new figures.
Research by the Association of British Travel Agents (ABTA) has revealed that the number of summer bookings for trips to Turkey has gone up by 20 per cent this year.
This has been attributed to a number of factors, such as the relatively high value of the single European currency against the pound.
As a result, visiting Turkey has become a cheaper option than visiting places such as France and Italy.
Mark Tanzer, chief executive of ABTA, commented: "With the strong euro, greater growth is being experienced in the mid to long haul destinations outside of the eurozone."
He added that while Spain is the most popular destination, the country's status as a mature market means less-established locations are seeing higher rates of growth.
This comes after the Post Office reported a surge in demand for Turkish currency among British consumers.
The organisation described the country as one of the "best-value" destinations in Europe.
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